The days when managers kept track of customers and call history in notebooks or, at best, in Excel are a thing of the past. Now there are many more effective tools for interacting with customers, improving the quality of work with them, increasing sales and optimizing marketing. These include, in particular, CRM systems that help manage customer relationships. However, in order for these systems to work stably and quickly, they need quality hosting. And cloud solutions from Tucha will help to provide it better.
CRM systems: what is it and what they are eaten with
In Ukraine, CRM systems are on the way to gaining popularity. Of course, it will take us a long time to catch up with the number of enterprises using CRM systems, for example, in the USA: there this figure is about 90%. However, the dynamics in Ukraine is also positive: over the past year, the number of companies that are adopting such newest solutions has doubled.
Therefore, we will consider what a CRM system is, what are its advantages and how it simplifies the work of companies.
CRM-system is an application software for enterprises that helps to more effectively interact with customers, organize, plan and manage work with them.
In particular, this solution helps:
Collect and store information about each client, record all calls and messages. Thus, not a single customer request will remain unanswered, and managers will not forget to call the user in time.
Combine all channels of communication with clients in a single space.
Track the needs and preferences of customers, segment users.
Control the entire sales process (generate reports).
Receive analytics in real time.
Maintain document flow.
Work with a billing system and online payments.
Track calendars with workflows, projects and tasks and the like.
Despite such a number of possibilities, CRM systems help to improve the performance of the company, because they provide the following advantages:
High conversion of leads by collecting and processing customer needs.
Increasing customer loyalty through building customer-oriented work.
Simplicity and transparency of all work processes.
Increased sales performance.
Planning the development of the enterprise based on the obtained statistics and analysis.
Optimization of marketing campaigns.
Among the most common CRM systems used by Ukrainian companies are amoCRM, Bitrix24, Terrasoft, Hubspot, Zoho and the like. And most often those companies that are engaged in sales organize work thanks to CRM systems; provide services; related to the IT industry, industry, transport and communications.
Therefore, such a set of tools and capabilities in a single system is a powerful tool for increasing the efficiency of the company and increasing sales. However, unstable or slow software operation can negatively affect the operation of the entire enterprise. To prevent this, take care of a reliable hosting for your CRM system.
Benefits of clouds for CRM systems
Tucha cloud hosting for CRM systems is: System support analyst
Stable and fast software operation. Tucha cloud services help to ensure high-quality operation of the CRM system, because they have guaranteed availability of 99.0 and 99.9%, depending on the location of the data centers. In addition, the systems do not depend on the capacity of the IT equipment used in the office.
Reliable data protection. All information is stored outside the company, namely, on virtual servers, so it is much more difficult for intruders or just outsiders to gain access to this data. In addition, additional protection is provided by system snapshots (snapshots), which are already included in our TuchaFlex + and TuchaBit services, and the ability to make and save data backups with the TuchaBackup service.
Reduced costs. With clouds, you do not need to spend money on purchasing powerful IT equipment, updating and replacing it. You can configure the service that is necessary to solve a specific task, and all resources can be easily scaled in accordance with the needs of the company.
Mobility. You can work with a CRM system anywhere, anytime, and you don't need heavy-duty hardware to access the software. Therefore, you can connect to the work environment from anywhere in the world from a smartphone or tablet. The main thing is the availability of Internet access.
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